
Jumping over waves, hiding from rain-storms, dips in the pool, cups of freshly-brewed tea. It’s impossible to imagine a world without water (and I apologise if you are now desperate for the toilet!). However, it is equally easy to overlook the fact that, while 70% of the Earth’s surface is covered with it, only around 1 tablespoon in every 100 litres is freshwater¹, suitable for human consumption. But that’s irrelevant, right? No matter how much we use, we are able to indefinitely filter and recycle it! Unfortunately, this assumption is problematic due to the environmental, financial and social implications of extraction and processing methods, which I am going to refer to as “the human water-cycle”.
The rise of “premium” water and its social impact
In our profit-oriented society, it is hardly surprising that water has become another money-making scheme- with a recommended daily water intake of 2 litres, it is the perfect product. Despite many criticising this tactic as being ethically corrupt- notedly, confectionary giant Nestlé has been attacked for packaging water in areas of North America acutely affected by drought, only to transport it away²- but it has potentially dangerous implications. In 2016, the sale of bottled water in America topped that of fizzy drinks, following dramatic increases in the years preceding: a rise attributed to growing health and safety concerns about tap water³. Despite the perception of bottled water as providing a “safer” alternative, its manufacturers are not obligated to publish frequent test results and data, unlike suppliers of mainline tap water, for whom this is a legal requirement. Furthermore, the obsession with “convenient”, pre-packaged water comes with the added problem of plastic waste, which contributes to landfill, and (ironically) pollutes waterways; never truly breaking down organically, but instead littering the earth with pieces of microscopic plastic.

Destruction of ecosystems and carbon emissions
Through viewing water as a limitless commodity, as opposed to a fragile natural resource, we not only risk the incorrect disposal of plastic, however. The extraction of freshwater from rivers and lakes to feed our taps, and the creation of artificial reservoirs, can physically deprive organisms of habitats and break down food chains, as well as disrupting natural drainage systems*. In other words, the human water-cycle directly impacts and interferes with the natural one, and the more water we consume, the more frequently these processes will occur in order to meet demands. In addition to their direct ecological consequences, these techniques also call for machinery that is both expensive to maintain, and requires huge levels of energy (usually non-renewable). The EPA estimates that, in the USA alone, the treatment of household water annually produces 45 million tonnes of greenhouse gases (to put this in perspective, this is roughly the same as 1 million cars)!⁴
So what can you do to help?
Much like most other materials, the Reduce, Reuse, Recycle custom is equally relevant in our approach to minimising the implications of the water “industry” (the “recycle” in this case representing sending water to be treated). The ultimate goal is therefore to use the smallest volume of water necessary for sustaining ourselves, our homes and our environments (just to clarify, I am not suggesting you dehydrate yourselves!). Like every ecological journey, water reduction does not have to be immediate or stress-inducing, but can be achieved by gradually introducing a number of small, easy changes to your daily lives:
The Tap
The average running faucet wastes more than 6 litres of water per minute⁵, so anything you can do to reduce “running times” is going to make a huge difference to both your water bills and the environment! Here are a just a few ways you can implement this:
- Use a plug or bowl when washing up, rather than letting the tap run over your dishes and down the drain (even if you are only cleaning a few things, it is almost always more efficient, as you only require a few inches of water!). This can then be reused for other household/garden needs, such as watering plants!
- Turn the tap off while cleaning your teeth.
- Instead of waiting for the tap to “run cold” for drinking purposes, consider keeping a jug of tap water in the fridge for on-demand hydration sans-waste!
- When cooking, try to use lids as much as possible, to conserve water, and thus prevent the need for adding more!
Hygiene
In the summer I was lucky enough to experience life at an eco-campsite, whose unique “bucket showers” provided me with a fresh insight (especially as they were open to the air!) into water waste**. Despite initially getting caught out with half-rinsed hair, the 13-litre (one bucket) limit ultimately resulted in the development of some great shower-efficiency tips:
- Don’t indefinitely wait for the shower to “heat up”- most modern showers take much under a minute to reach temperature, so waiting for any longer is going to send clean, hot water down the drain (literally!)
- Lower the flow: when showering, much of the water does not actually hit our bodies, so reducing the speed will not diminish any shower-oriented enjoyment/efficiency (alternatively, aerated shower heads, which optimise pressure with minimal water by mixing it with air, are now widely and affordably available!)
- Take “lathering” breaks: how many of us have stepped out of the shower-head’s path when applying shampoo? Simply turning the flow off for these periods could save huge volumes of water!
- If you do not have a shower available, and instead use baths, consider reducing their depth, and reusing the water after (much like with washing-up water)!
Appliances
- Many household gadgets, such as dishwashers and washing machines, have “economy” settings, which use less water and energy to function. So unless the items you’re placing in there are utterly filthy, these will do the trick wonderfully!
- Don’t under-fill! Rather than a few items a few times a week, try laundering a lot of items once a week, as most cycles use the same volume of water, regardless of load size!

Consider reducing meat/dairy consumption!
According to John Vidal from The Guardian newspaper, “it takes 1,790 litres of water to grow 1kg of wheat compared with 9,680 litres of water for 1kg of beef”⁶. Logically, this makes sense, as, while for a vegan diet, water is solely used for plant growth, in the animal agriculture industry, not only do livestock require drinking water, but the crops with which they are fed (whether this be grass or corn or general animal feed) need water to grow too. Despite modern Western society consuming meat for almost every meal, this dietary convention far surpasses the levels of protein and other macronutrients we require to lead a healthy lifestyle. If you are concerned about your water-waste, therefore, methods such as implementing “meat-free days” could have a huge impact (and save you money)! For some inspiration, why not have a gander at the Veganuary recipe-finder!
I sincerely hope this post has helped to both inform you about the real dangers of excessive water consumption, as well as providing you with achievable advice for reducing your “water footprint” in your everyday lives! And if you’re still not convinced, just think of how much money you could have to spare through lowering your water bills and omitting bottled water from your diet!
If you have any further questions regarding the issues discussed, please feel free to leave a comment below, or contact me at naturallybeckyblog@gmail.com!
Thank you so much for reading and have a lovely day <3
Becky x
*This is not limited to water consumption, however: the extensive use of artificial pesticides, herbicides and fertilisers in agriculture contributes to this environmental problem (it is very difficult to prevent them passing into waterways) and also develops the need for additional post-extraction water treatment.
**If you would like to find out more about this experience, feel free to visit my eco-camping post!
¹ Waterwise website <http://www.waterwise.org.uk/pages/why-we-need-to-save-water.html> [last accessed 23/01/2018]
²<https://www.desertsun.com/story/news/environment/2014/07/12/nestle-arrowhead-tapping-water/12589267/< [last accessed 23/01/2018]
³Business Insider website <http://uk.businessinsider.com/americans-drink-more-bottled-water-than-soda-2017-3?r=US&IR=T> [last accessed 23/01/2018]
⁴United States Environmental Protection Agency (EPA) website <https://www.epa.gov/sustainable-water-infrastructure/energy-efficiency-water-utilities>, <https://www.epa.gov/greenvehicles/greenhouse-gas-emissions-typical-passenger-vehicle> [last accessed 23/01/2018]
⁵Waterwise website <http://www.waterwise.org.uk/pages/faqs.html> [last accessed 24/01/2018]
⁶The Guardian online <https://www.theguardian.com/environment/2004/aug/23/water.famine> [last accessed 24/01/2018]



































